Echo

Echo

Reimagining digital legacies by transforming online traces into rituals of remembrance that restore agency

Reimagining digital legacies by transforming online traces into rituals of remembrance that restore agency

Reimagining digital legacies by transforming online traces into rituals of remembrance that restore agency

Impact

Impact

Impact

Exhibited at Dutch Design Week 2025.

Presented at Museum Tot Zovers Seminar Digitale Dood and exhibited at Waag Hyperlink, Society 5.0 and ThingsCon.

Background

Background

Background

In todays digital age, our online lives have become extensions of identity.

Digital traces are scattered across platforms, with no established practices for preservation or individual control after death.

At the same time, emerging grief technologies expose fundamental ethical tensions around consent, privacy and data ownership.

Challenge

Challenge

Challenge

What happens to our digital presence when we pass away?

And how might we give people agency over their legacy while supporting the bereaved?

Value Delivered

Value Delivered

Value Delivered

A service system enabling guided curation and authorship of one's digital legacy, giving individuals control over how they'll be remembered while supporting loved ones through new rituals of remembrance.

Concept

Concept

Concept

We designed Echo as a three-part service system: guided curation, tangible preservation and immersive remembrance.

Echo restores agency over digital legacies and creates new rituals of remembrance for a digital age.

Project Type

Project Type

Masters project

Hogeschool van Amsterdam

Team

Team

Elena Mihai
Geetanjali Khanna
Victor Sebastian

Role

Role

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the
storytelling, branding and designed an immersive experience of my own digital legacy.

Year

Year

2025

Duration

Duration

6 weeks

Project Type

Masters project

Hogeschool van Amsterdam

Team

Elena Mihai
Geetanjali Khanna
Victor Sebastian

Role

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Year

2024-2025

Duration

6 weeks

Desk Research

Desk Research

Desk Research

Startups are racing to fill the gap with AI that lets you talk to the dead.

Startups now enable conversations with the dead using intimate texts, voice and video.
But replicas made without the deceased's consent expose private communications. Clinicians warn of emotional dependency and distorted grief.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

The few tools that exist serve the bereaved. The dying have no way to shape their own legacy.

For those nearing end of life, the overwhelming volume of accounts and assets makes curation deeply challenging. Loved ones inherit scattered traces with uncertain access. Two groups, two needs: authorship versus remembrance. No system serves both.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Field Research

Field Research

Field Research

Ritual, object and space carry presence across time.

We visited Tot Zover, Amsterdam's funeral museum, to explore how societies confront death. We found that remembrance is sustained through rituals, objects embodying memory and spaces of collective reflection.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Expert Interviews

Expert Interviews

Expert Interviews

Experts revealed that authentic remembrance demands consent, emotional readiness and shared rituals.

"Technology should safeguard memories, not generate new ones."

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

"Legally, the dead have no rights. Your digital legacy depends on decisions made while alive."

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

"People engage in legacy planning only at the acceptance stage of grief. Timing is critical."

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

"Religious traditions once structured death. Secular societies have no comparable frameworks."

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Auto-ethnography

Auto-ethnography

Auto-ethnography

Everyone's digital footprint is different. What matters most varies from person to person.

We started by stalking each other's digital data, uncovering forgotten accounts and traces we didn't know existed online.


Then we asked ourselves: what would we want passed on? Elena prioritised her videos, I chose my photos, Sebastian his movie playlists and tweets. Each of us valued different things.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Survey

Survey

Survey

Photos and videos matter most. Privacy and control are non-negotiable.

We surveyed 55 participants to understand what people value and what concerns them about their digital legacy.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Research Synthesis

Research Synthesis

Research Synthesis

We mapped our research around three pillars. Each pointed to a clear design direction.

Data

Data

scattered


overwhelming


personal

scattered


overwhelming


personal

Actors

Actors

two users

different needs

two users

different needs

Rituals

Rituals

no framework


no gravestone

no framework


no gravestone

Simple curation

with control

Simple curation

with control

Serve both

systemically

Serve both

systemically

Hybrid

physical + digital

Hybrid

physical + digital

Digital Legacy

Digital Legacy

Guiding principles

Guiding principles

Guiding principles

1. Serve Two Users Systemically 🤝

1. Serve Two Users Systemically 🤝

Address both authorship by the dying and remembrance by the bereaved as one connected journey.

2. Guarantee Autonomy Beyond Death 🔑

2. Guarantee Autonomy Beyond Death 🔑

Control over what is shared or deleted must persist after death.

3. Preserve Ethical Boundaries 🧭

3. Preserve Ethical Boundaries 🧭

No persona simulation or fabricated memories to safeguard authenticity and dignity.

4. Design Hybrid Rituals of Remembrance 🕯️

4. Design Hybrid Rituals of Remembrance 🕯️

Combine digital and physical artefacts, independent from platform or third-party control.

Thinking in Systems and Values

Thinking in Systems and Values

Thinking in Systems and Values

Serving two users meant designing a system. Three parts, each with its own values.

Digital Legacy System

Digital Legacy System

Human-centred 🌱

Human-centred 🌱

Coherent 🧩

Coherent 🧩

Scalable and Accessible 🌐

Scalable and Accessible 🌐

Curation

Curation

Selecting and

shaping your digital legacy

Selecting and

shaping your digital legacy

Autonomy and Control 🔐

Autonomy and Control 🔐

Effortless 💖

Effortless 💖

Storage

Storage

Preserving it in a physical artefact you own

Preserving it in a physical artefact you own

Safe and Secure 🔒

Safe and Secure 🔒

Experience

Experience

Sharing it with loved ones

when you're gone

Sharing it with loved ones

when you're gone

Healthy Memory Preservation 🤍

Healthy Memory Preservation 🤍

Sparks Magic ✨

Sparks Magic ✨

Ideation

Ideation

Ideation

We explored widely.

Reverse Brainstorming

Neura-

link



broadcast your life after death

Neura-link



broadcast your life after death

Tinder for memories



swipe to keep or delete

Digital hitman



a service that deletes your footprint

Alarm

clock



daily reminder "this person died"

Alarm clock



daily reminder "this person died"

Memory roulette


one memory a day, subscribe for more

Brainwriting and Brainstorming

Wearable

Device



collects memories throughout life

Wearable Device



collects memories throughout life

Grief Tamagotchi



feed it one memory a day

Digital Tree


leaves as memories, changes with seasons

Memory

Urn



projects memories on specific days

Memory Urn



projects memories on specific days

Digital Gravestone



your online footprint as inscription

After(life)

movie is shared with loved ones

After(life)

movie is shared with loved ones

💞

💞

Guardian creates media using meta-tags

Guardian creates media using meta-tags

🎬

🎬

Guardian activates and accesses memories

Guardian activates and accesses memories

🎞️

🎞️

Token passed to assigned guardian

Token passed to assigned guardian

🫴 🎁

🫴 🎁

User passes away

User passes away

🪦

🪦

Repeat throughout life

Repeat throughout life

🔄

🔄

Prompted to upload a memory at chosen intervals

Prompted to upload a memory at chosen intervals

🗓️

🗓️

Memory uploaded to token

Memory uploaded to token

📤

📤

Define meta-tags for each memory (people, place, date)

Define meta-tags for each memory (people, place, date)

🏷️

🏷️

Customise token for collecting memories

Customise token for collecting memories

📿

📿

Decision to leave a digital legacy

Decision to leave a digital legacy

🤔

🤔

Storyboarding

We framed three questions, one for each part of the system.

Curation

How might we

curate the

memories?

· Journaling prompts

· Social media integration

· Sync music playlists, movies

· Data donation

Storage

How might we preserve the memories?

· Blockchain storage

· Phygital memory box

· Decentralised storage

· Physical urn with data

Experience

How might we visualise and interact with the memories?

· Immersive installation

· Memory puzzles

· Jukebox / View-Master playback

· Interactive bubbles

These references shaped our direction.

Cinema

Paradiso

We remember people through faces and voices. But also through what they loved, what shaped them. That matters just as much.

A locket that can forget

Technology can help us hold on, but it can also help us let go. We wanted to design for healthy grief, not endless attachment.

Tokyo

Toilets

A public space in the city designed for a private act. What if remembering had its own dedicated space, as natural as any other ritual?

One idea emerged. The Last Hug.

A multi-sensory installation to connect with loved ones by transforming personal data into an intimate, cocoon-like experience. Images, videos, voice messages and music playlists become warmth, light and sound. Over time, the memories would fade, designed to support letting go.

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Space

Photo booth for visiting memories

Cosy, cocoon-like enclosure

Input

RFID token activates experience

Send a letter or voice note

Experience

Screens: images, videos, movie scenes

Audio: music, voice messages

LED lights: colours from wardrobe or feed

Output

Memory receipt: image, top song, top movie

Memories fade over time

Concept

Concept

Concept

Echo is a service system for creating and sharing digital legacies.
It combines three interconnected parts:

1. The Echo System: a platform for curating your digital legacy
2. The Legacy Key: a physical token to preserve and pass it on
3. The Echo Portal: an immersive space where loved ones experience it

Receives Legacy Key with instructions

Decides to create a digital legacy

User 1: Creator of their digital legacy

User 2: Legacy Key Guardian

Curation of digital legacy


Selects what to save to their Legacy Key

Assigns a Legacy Key Guardian & adds Echo to will

Visits an Echo Portal when ready

Echo

Portal

Echo

System

Legacy

Key

User passes away

Will confirms their role


Requests the Legacy Key

  1. The Echo System

Select what matters from your digital life

A web platform that connects to your social media accounts, guiding you through selecting what to save to your Legacy Key.

  1. The Legacy Key

Store it in a physical token


A tangible token containing your curated memories. It becomes the key that unlocks your legacy for loved ones.

  1. The Echo Portal

Where loved ones experience your story


A physical installation where loved ones use the Legacy Key to experience an immersive experience of your curated story.

1. The Echo System

1. The Echo System

1. The Echo System

Designed for patients in palliative care, the platform connects to their social media, streaming and messaging accounts, letting them choose what to save, what to delete and assign a Legacy Key Guardian.

Echo

System

User 1: Creator of their digital legacy

User 2: Legacy Key Guardian

Home Page


Create your Echo

Home Page


Echo Portal Locations

Add to

Legacy Key

Delete

Profile

Add

Custom Data

Review

Assign

Legacy Key Guardian

User passes away

The survey told us what people want to save. Here, we mapped each platform to the specific data it holds.

Popular

Instagram

Posts, highlights, reels

Facebook

Publications, reposts, albums, tagged photos, and videos.

Youtube

Uploaded videos

Snapchat

Memories, saved snaps, and stories.

Tiktok

Uploaded videos

X

Your posts

Linkedin

Career achievements and posts

Threads

Your posts

Music

Spotify

Playlists, liked songs, and listening history.

Apple Music

Playlists and saved tracks.

YouTube Music

Playlists and saved tracks.

SoundCloud

Uploaded tracks, likes.

Movies and Shows

Netflix

Viewing history and My List.

Letterboxd

Watched movies, reviews, and personal lists.

Prime Video

Watch history and watchlist.

Disney+

Watch history and saved content.

Books

Goodreads

Bookshelves, reviews, and reading history.

Amazon Kindle

Highlighted passages, bookmarks, and favourites.

Messages

WhatsApp

Saved messages and media exchanges.

iMessage

Shared media

Facebook Messenger

Saved media

Voice Recordings

WhatsApp

Voice notes and shared audio.

Google Voice

Saved recordings.

Apple Voice Memos

Voice recordings.

Podcasts

produced content.

Manual Upload

Add Image and Video Files

PNG, JPG, MOV or MP4
(max. 200 mb each)

Add Files

PDF or DOCX
(max. 200 mb each)

Add Audio Files

MP3

(max. 50 mb each)

Others

Steam

Achievements

Google maps

Saved locations

Duolingo

Language levels

We designed a working prototype of the full curation flow. Explore it below, or open the full version here : create your echo

Branding

Branding

Branding

Heading

Sub heading

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Body

Decorative

H1

Stara - Extra Bold

Stara - Medium

Lato - Regular

Special Elite - Regular

H2

96px

16px

48px

14px

Transient

Nostalgia

Ephemeral

Melancholy

Hope

Connection

2. The Legacy Key

2. The Legacy Key

2. The Legacy Key

Memories need an object to live in.

Digital files disappear into clouds and servers, owned by platforms, forgotten in backups. We wanted the opposite: something you could hold, pass on and keep outside any system.

The Legacy Key is a personalised token containing your curated legacy. Each one is 3D-printed, sealed in a vacuum-formed capsule, with an embedded RFID chip that activates the Echo Portal.


Physical artefacts ground digital memories; framing them as gifts transforms them into tokens of connection. The key becomes a memento mori the guardian carries and eventually passes on.

3. The Echo Portal

3. The Echo Portal

3. The Echo Portal

A space for private remembrance in public life.

The Echo Portal is an immersive installation, minimalistic structures in parks and urban corners. The guardian inserts the Legacy Key. Projection mapping surrounds them with curated memories across four walls. Floor cushions and seating make the space intimate, designed for 2-4 people.

Each team member curated their own digital legacy and created their own immersive experience. Mine explored time and ephemerality, a slow horizontal photo roll inspired by the rhythm of a camera roll. Images alternated between love, family, friends, travel, work, food. Gradually, they faded one by one, symbolising loss while offering a calming mechanism for grief.

Spaces that feel familiar and intimate are embraced. Testing confirmed this: small groups found the experience deeply personal; larger groups reported diminished connection.

Reflection

Reflection

Reflection

What the constraints taught me
Six weeks forced hard choices. The Echo Portal got the team's energy because it was tangible, you could stand in it, feel it. The curation platform became wireframes we never truly refined. Given more time, I'd have spent it there.

What I'd do differently
We couldn't test with actual palliative care patients ethically, we weren't equipped, and that gap still bothers me. The auto-ethnography gave us genuine emotional material, but observing someone navigate this in their final months is a different design challenge. A real product needs embedded research with hospice partners, not just expert interviews.

What stays with me
The constraint that shaped everything: technology should curate, not generate. When we said no to AI recreations, no to chatbots that simulate the dead, we weren't just making ethical choices, we were defining what kind of product Echo could be. That principle now guides how I think about any product that touches personal data.

What I'm still building
I've been prototyping two directions: an infinite canvas that lets you browse your digital life spatially and a daily curation habit that makes
legacy-building ongoing rather than a deathbed task.

CINECO

CINECO

Reimagining streaming to preserve film heritage and reduce digital emissions

Reimagining streaming to preserve film heritage and reduce digital emissions

A platform strategy that challenges algorithmic models of streaming, combining cultural preservation with digital sustainability to promote conscious consumption.

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