Cineco

Cineco

Reimagining streaming to preserve film heritage and reduce digital emissions

Reimagining streaming to preserve film heritage and reduce digital emissions

Reimagining streaming to preserve film heritage and reduce digital emissions

Background

Background

Background

Streaming is now the default way to watch films.

Its environmental footprint, though largely invisible, drives rising digital emissions.

Challenge

Challenge

Challenge

Streaming platforms optimise for frictionless engagement through autoplay, infinite scroll and algorithmic feeds, driving overconsumption and rising energy demand.

At the same time, open archives preserve film heritage but lack the visibility and context needed for wider access.

Value Delivered

Value Delivered

Value Delivered

A platform strategy that challenges algorithmic models of streaming, combining cultural preservation with digital sustainability to promote conscious consumption.

Concept

Concept

Concept

We designed Cineco as a digital cinema platform that combines curated discovery, non-algorithmic interaction and collective engagement, establishing streaming as a space for cultural connection rather than passive consumption.

Project Type

Project Type

Masters project

Hogeschool van Amsterdam

Team

Team

Geetanjali Khanna
Tamar Kutalia

Role

Role

I led the research and concept strategy, mapped user journeys and designed the platform from low-fidelity wireframes to refined high-fidelity prototypes, developed the storytelling and brand identity, produced the concept video and conducted user testing that informed the final iterations.

Year

Year

2024-2025

Duration

Duration

10 weeks

Project Type

Masters project

Hogeschool van Amsterdam

Team

Geetanjali Khanna
Tamar Kutalia

Role

I led the research and concept strategy, mapped user journeys and designed the curation platform from wireframes to high-fidelity, developed the storytelling, branding and designed an immersive experience of my own digital legacy.

Year

2024-2025

Duration

10 weeks

Want to see how I brought Cineco to life?

ECHO

ECHO

Reimagining digital legacies by transforming online traces into rituals of remembrance that restore agency

Reimagining digital legacies by transforming online traces into rituals of remembrance that restore agency

A UX and service strategy that enables guided curation and authorship of ones’s digital legacy, proposing a new framework for how we might remember and be remembered in a digital age.

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